Description
The only Pinterest course you’ll ever need to learn how to use Pinterest to achieve your eCommerce business goals. In only 6 modules that you could easily finish within 1 day, you’ll learn how to leverage the power of Pinterest to achieve more quality website traffic, increased conversions, run successful ad campaigns, increased brand awareness and visibility on Pinterest, and of course more product sales. If you’re an eCommerce brand owner who is struggling with using Pinterest or if you’re already a verified merchant but aren’t seeing any of your business goals achieved, this course is for you!
Module 1 Breakdown
- Introduction
- Understanding your Audience Insights
- Aligning Your Business Goals w/ Pinterest metrics
- Claiming your website
Module 2 Breakdown
- How the Pinterest Algorithm works
- Understanding the 5 Keyword Research Methods
- Optimizing your profile and boards
- Where to place keywords on your Idea Pins
- Where to place keywords on your Standard Pins
- Where to place keywords on your website pages
Module 3 Breakdown
- Understanding the different types of Pinterest creatives
- How to find the best content ideas using Insights + Trends
- When to use certain Pinterest creatives based on business goals
- How to create scroll stopping Pinterest Creatives using Pinterest Best Practices
- How to create standard pins in Tailwind
- How to schedule pins in Tailwind at high engagement times
- How to automate your Pinterest Marketing content using Tailwind
- How to create a Pinterest Marketing Strategy Calendar using Tailwind
Module 4 Breakdown
- Understanding Pinterest Metric
- How to read your analytics
- How to measure the success of your business goals with Pinterest
Module 5 Breakdown
- How to apply to the Pinterest Verified Merchant Program
- How to set up event tags + catalog
- Includes special instructions for Squarespace users
- How to add Amazon KDP or Affiliate Products to your shop
- How to install Pinterest tag manager
- Includes special instructions for Squarespace users
- How to optimize your products on your website (Product SEO)
- How to optimize landing pages for product blogs to help with product distribution on Pinterest with data from your Pinterest tag
- How to find product content ideas for Idea Pins
- How to find product content ideas for Standard Pins
- How to create scroll stopping idea pins and standard pins for your products
Module 6 Breakdown
- Understanding how to run effective campaigns
- Learn the best ad type for your business goals
- Learn which campaign strategy is best for your business goals
- Learn how to create ads that stand out
- Learn how to read ad results and make changes
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