Choose the best Pinterest marketing course for your business needs.
And for good reason! See, brands don’t have a problem with getting Pinterest traffic (you’ll still learn the best way in this course) but they want to CONVERT this traffic as well.
Now, more than ever, brands are realizing the impact Pinterest has and want their piece of the pie. Pinterest has evolved over the years as not only a visual search engine but, now an ecommerce platform for planners and shoppers, plus a social media platform incorporating more videos for brand credibility and trust.
Yes, it’s another platform you’ll have to learn but you also understand it’s worth it!
And I hear you. You want to learn how to leverage Pinterest on your own so that you can see your business’s website traffic, leads, and/or sales grow on autopilot too. You rather learn the ropes yourself than outsource and I get that. That’s why I’ve taken everything I’ve learned from making Pinterest a #1 traffic driver + sales driver for my business, and others, and turned it into a 5-step, done-in-a-day, easy to follow, online training program just for you!
This Pinterest Marketing course for your business is broken down into 4* easy to follow video trainings. If you’re already familiar with a module, no worries. Each module is broken down into subjects that you can choose to focus on over others. But, if you’ve been on the platform for over a year and have not seen any of your business goals met with Pinterest, I suggest you dive into all the modules.
Using Pinterest for your eCommerce business (physical or digital products) is a bit different than using the platform for just website traffic (content creator or blogger). When there’s products involved on Pinterest’s growing commerce platform, you’ll have to use the platform a bit differently.
*There’s 2 bonus trainings if you’re an eCommerce business owner who wants to leverage attracting more sales to your products through Pinterest’s verified merchant program. Pinners can shop your products through Pinterest and it’s another avenue to grow your consumer base, grow your store’s email list, and increase your store’s traffic and conversion.
Here’s what some recent students are saying in our Private Facebook Group!
Module 1
Understanding your audience + aligning Pinterest with your business goals
In this module, you will learn to understand how your target audience uses the Pinterest platform to find a brand like yours. Next, you’ll learn how to align your business goals with Pinterest so you have a solid foundation on how to know if Pinterest is working for you in the long run.
If your website is not claimed yet on Pinterest, you’ll learn how to perform the task of adding a Pinterest claim code of the backend of your website for WordPress, Squarespace and Shopify users.
By the end of this module, you will have a clear understanding of whether Pinterest is a good fit for your business, and how to use Pinterest metrics to measure the success of your marketing efforts and achieve your business goals
Module 2
Keyword Research Methods + Optimization
This module is all about keywords! Pinterest is first, a search engine. Which means, you’ll need to know how to find the voice of your target consumer, what keywords they use, and where to place these keywords so Pinterest distributes your content and products to the right audience. This module is all about using keywords as the middle man between your audience and Pinterest’s algorithm.
You’ll learn how to perform 5 keyword research methods, how to optimize your profile + board and Pinterest pins to improve your visibility and reach on the platform. Oh, and may I add I’ll also show you how to optimize your landing pages correctly so that Pinterest can collect data and continue showing your pins with those unique landing page links to more pinners on the app.
In addition to discussing how to use keywords to target your ideal customer, you will also learn how to use keywords to please the Pinterest algorithm. This will involve understanding how the Pinterest algorithm works and what it looks for in content, as well as how to use keywords to create high-quality and relevant content that the algorithm will favor.
By the end of this module, you will have a solid understanding of how to conduct keyword research and use keywords to target your ideal customer and please the Pinterest algorithm, which will help you improve the visibility and success of your Pinterest marketing efforts.
Module 3
Content Creation + Automate Scheduling
This module is all about understanding the anatomy of a pin and what stops the scroll. You’ll see behind the scenes of different pins that went viral and we’ll break down exactly why so you can follow the same process. You will learn the types of pins and when to use different pin creatives over others (i.e., when to use standard pins over idea pins and more)
Then, you’ll learn how to automate your Pinterest pins for 3 months in less than 2 hours using Tailwind. You’ll learn how to use “Tailwind Create” to create, automate, and schedule your standard pins at the best engagement times of your audience.
Last, you’ll learn how to create your own content marketing calendar to make sure you’re only producing pins your audience is actively looking for!
Module 4
Reading Analytics
In this module, you will learn the various analytics tools and metrics available on Pinterest, and how to access and interpret them. You’ll learn key metrics such as monthly impressions, outbound clicks, signups, and conversions, and discuss how to use them to assess the success of your Pinterest marketing efforts.
You will also learn how to use Pinterest analytics to identify areas for improvement and optimize your content and strategies. This will involve analyzing your analytics data to identify patterns, trends, and opportunities, and using this information to make informed decisions about your Pinterest marketing plan.
By the end of this module, you will have a thorough understanding of how to use Pinterest analytics to evaluate the performance of your business on the platform and make informed decisions about your Pinterest marketing strategies.
You will also have the knowledge and skills to track and monitor your performance over time and make any necessary adjustments to improve your success on Pinterest.
*Extra Module 5 + 6
For eCommerce Business Owners
As a bonus module for those who own an ecommerce brand and want to set up their store on Pinterest, you will learn the process of setting up your store and reaching a new audience of potential customers who are searching for your products or services.
This module will begin by introducing you to the Pinterest Verified Merchant program and how to apply for it. You will learn the benefits of becoming a verified merchant, as well as the requirements and steps involved in the application process.
Once you have become a verified merchant, you will learn how to optimize your products for Pinterest’s algorithm to attract awareness organically. This will involve creating high-quality product pins, using relevant keywords, and organizing your products into relevant boards to improve their visibility and reach on the platform.
Next, you will learn how to run campaigns on Pinterest to promote your products and drive traffic and sales to your website. This will include information on the different types of campaigns available, how to set up and manage campaigns, and how to track and measure their performance. You will also learn how to set up and track page events, add to cart events, signup events, and checkout events.
Finally, you’ll learn advanced strategies and tips for maximizing your success on Pinterest as an ecommerce brand. This will include information on how to leverage Pinterest’s visual search and shopping features, as well as how to use Pinterest analytics and other tools to optimize your content and strategies.
By the end of this module, you will have a comprehensive understanding of how to set up and run a successful ecommerce store on Pinterest, understand the basics of Pinterest’s eCommerce metrics and KPIs, and how to use Pinterest’s features and tools to reach a new audience of potential customers and drive traffic and sales to your website.
I can’t just offer you the best Pinterest Marketing course out there for your business without some helpful tools to help you once you’ve finished your training! These bonus materials are included with both course training plans.
Bonus #1
As a bonus, I’m throwing in my Canva Pinterest templates (over 50 templates, a $75 value)
These templates are designed to help business owners create pins that stop the scroll and grab the attention of potential customers. These templates were created by a Pinterest professional with years of experience and a track record of successful campaigns.
Our templates are backed by analytics and past client results, ensuring that they are proven to perform well on the platform. Additionally, they are niche-specific, with separate templates for service providers, bloggers, and product sellers, allowing you to tailor your pins to your specific industry and target audience.
Some of the key features and benefits of our templates include:
By using our Canva Pinterest Pin Templates, you can create stunning and effective pins that grab the attention of your target audience and drive traffic and engagement to your website. These templates will save you time and effort, and provide you with a professional edge over other businesses on Pinterest.
Bonus #2
100% Customizable Pinterest Strategy Google Sheet
Once again, I can’t leave you hanging after you’ve finished this Pinterest Marketing Course. I put together a Google sheet document that will help you with your Pinterest strategy plus keep you on track with using Pinterest for your business. It’s also a great tool to use to revisit certain module topics instead of rewatching the training.
This Google Sheet tool will help you keep track of your Pinterest marketing strategy and revisit key topics from this course.
This Google Sheet contains a variety of customizable templates and worksheets to help you plan, organize, and track your Pinterest marketing efforts. Some of the key features and benefits of this tool include:
With this Google Sheet tool, you can easily and effectively plan, execute, and track your Pinterest marketing efforts, and refer back to key topics and information from our course. It is a valuable resource for anyone looking to maximize their success on Pinterest and achieve their business goals.
Choose the best Pinterest Marketing course for your business needs.
Hello and welcome! My name is Niqueea and I am the founder of The Marketing Prophet and your course instructor for this Pinterest Marketing Course.
I’ve helped over 40+ brands generate website traffic and revenue with Pinterest. I’ve worked on Pinterest marketing campaigns for big brands like Justice Tween Brands and JoAnn’s Fabrics. I’ve taken everything I learned from Pinterest in my professional career from the big time businesses, business clients, and my own Pinterest account and placed it all within this course.
You have questions, I have answers
Yes, it can actually be completed and implemented in a day, just depends on how fast you want to start seeing results. However, you can definitely go at a pace that suits your lifestyle.
It’s yours forever! If I ever update the course with new Pinterest info, you’ll be notified through the email you used to purchase the course and will have access to any new materials if available at no extra cost.
This Pinterest training will work for you whether you’re a product seller, service provider, content creator, or blogger.
Yes, the eCommerce training will cover how to set up your verified merchant account and create event tags for Shopify, WordPress, and Squarespace users only.
Well you’re in the right place because that’s who this training is for!
Yes, there will be basic learning parts in each module for those who are completely new to Pinterest, but hey, you can just skip to the module you need the most help with.
Now, I wouldn’t advise skipping any module because if you’ve been on Pinterest for over a year and still aren’t reaching your business goals, then there’s something wrong with your strategy. So dive into all modules to just make sure you aren’t missing any thing you haven’t incorporated already.
Of course! I don’t see how people use Pinterest without Tailwind! You’ll learn how to use the platform create, schedule, and automate your Pinterest standard pins.
If you are a service provider that sells digital products that are less than $100, the eCommerce plan is best for you. Please note to set up a store with the Verified Merchant Program, you must have at least 10 products within your online store. You must have a clear refund and shipping policy (if applicable). You must have a professional shop page.
If you’re a service provider who does not sell digital products but offers high ticket programs or services, the “General” training is best for you. High ticket offers for services over $300 does not work best if you’re looking to use Pinterest as a sales driver only.
However, Pinterest is great for increasing client leads and website traffic to sales pages which this training will teach you how to use your content to do just that.
This training course is not available for refunds. Plus, I’m positive you’ll find this actionable training valuable where a refund isn’t even on your mind.
For any concerns on any of the content in the course, please reach out to me at hello@themarketingprophet.com. Please make your subject line “Pinterest Course Concern”. Please provide your full name, email address, and order number. Please be descriptive with your concern for me to better assist you.
I do not guarantee any numerical results on the completion of taking this course and applying the actionable steps given. All results may vary
Understandable but please understand that Pinterest is not really a social media platform. It’s the world’s largest visual search engine and soon to be a huge shopping commerce platform that will compete against Amazon.
No one on Pinterest expects you to show up and engage daily. Your pins are evergreen, so they don’t simply get lost in a fast-moving newsfeed. I’ve personally have pins that still generate a huge amount of traffic daily that was from 4 years ago!
All of this makes Pinterest super low-maintenance and easy to maintain. I personally spend only 3-4 hours per month on my Pinterest account to keep it automating traffic and sales!
So, I won’t lie, Pinterest takes some up-front investment of time and knowledge base to set it but, it’s so worth it! You’ll be chilling and seeing your leads, traffic, or sales come in – on auto-pilot – soon enough!
Good question. This depends on a few things.
First it depends on your business goals and what you plan to use on Pinterest to measure it’s effectiveness for using the platform. Once you know that, you can expect to start seeing Pinterest work for your profile within the first 3 months.
However, if you’re looking to attract sales, conversions, or signups from Pinterest, allow 6-12 months to see results with a consistent Pinterest marketing strategy.
Why so long? Well, it comes down to Pinterest being a search engine. Search engines take time to learn your profile, content, and the people engaging with your content. That can take Pinterest at least 3 months. After that, Pinterest will automatically understand the type of content you produce and understand who to show it to.
This depends on your consistently and content posting. The more information you give Pinterest about your products, services, blog content, the easier it can dissect that info and deliver to the right people.
Nope, if you purchase the eCommerce training, you’ll learn how to create and apply event codes on the backend of your site for Shopify, WordPress, and Squarespace.
I will say, some sites work better with Pinterest’s tag event than others. If you’re using Squarespace and you have a shop you want to set up on Pinterest, just know the integration isn’t always up to par with the other CMS platforms but the basics still work.
Yes and no! See with Pinterest incorporating shopping, your ideal customer could be anywhere within their buyer journey.
Now if you are a service provider selling high ticket programs or courses you’re trying to build leads or sales from on Pinterest, YOU WILL NEED TO NURTURE the cold audience on Pinterest. This means start by building brand awareness on the platform creating idea pins and creating quality blog posts to use standard pins to drive traffic to in order to help with your brand credibility and authority.
I also recommend having a freebie landing page or good link structures within all blog post to collect leads, no matter what industry you’re in.
Now, a cold audience is actually pretty cool.
A consistent stream of new ideal clients (who are already searching for what you help with and offer!)… being exposed to your genius – all day, on auto-pilot? Doesn’t seem like cold traffic seems too bad.
On Pinterest, most people who see your pins have found them in search results, and in their smart feeds. They are NOT typically your followers – so, they likely haven’t already liked your page, followed your profile or boards.
So, they do need to be nurtured a bit. Pinterest will get you eyes on your content. Your content, lead magnets (freebies!), and email nurture sequence take it from there so some of them becomes paying customers!
Yes but I don’t just speak for myself.
I consistently provide FREE trainngs and resources for Pinterest growth on my social channels below. So dive into those first to determine if I can be trusted.
If you want to see some numbers from client projects and management, dive into my Pinterest Case studies.
If you want to set up your Amazon affiliate products on Pinterest to increase traffic and sales, you’ll need to purchase the eCommerce training where you will learn how to set this up and optimize your affiliate products. *Adding affiliate products through the Pinterest verified merchant program works better if you already offer products/services on your site’s store that aren’t affiliate products.
Unfortunately, no. To be a Verified Pinterest Merchant, your shop must exist on a domain you own and not on a third party site. In this case, I would not recommend the eCommerce plan but you could still use Pinterest to drive traffic to your Etsy account using the general training.
